For some people new to or unfamiliar with deception detection, it can seem more like cherrypicking; they think that an analyst simply starts with a belief, and then chooses the phrases or words that seem to confirm what they already think. In reality, analysis has a very strict set of principles that MUST be applied consistently, to every statement, regardless of who gave it or what our personal feelings are about the speaker/writer.
Unity in the analysis deals with the application of those principles; it’s like a sudoku puzzle or crossword. If you make a mistake early on by not applying the principles correctly or consistently, then your analysis will be flawed. Today we look at how that works, and how important it is to be consistent.